About Us > Board of Directors
BAAYORK LEE, CHAIR
Ms. Lee brings over 30 years of experience in business management and administration to National Asian Artists Project (NAAP). After successfully running her own company, Baayork decided to apply her business and industry knowledge in the creation of NAAP with co-founders, Steven Eng and Nina Zoie Lam.
Ms. Lee has produced shows both nationally and internationally, directed and choreographed many national and international companies, co-authored "On the Line: The Creation of A Chorus Line" and is the recipient of the 2014 Paul Robeson Award from Actors' Equity Association and the Asian Woman Warrior Award for Lifetime Achievement from Columbia College. She has also started musical theatre schools at PS124 in Chinatown, New York as well as in Seoul, Korea and Tokyo, Japan.
Ms. Rusconi, a graduate of the University of Virginia, began her career as a C.P.A. for Price Waterhouse in New York. She has worked in commercial and not-for-profit theatre for the past 18 years. She currently is the Associate Director of Stage Directors and Choreographers Foundation, and was until recently the General Manager of Forbidden Broadway for eight years in New York, Chicago and Miami. She has General Managed and Company Managed productions on and off Broadway and has held positions at Playwrights Horizons and American Jewish Theatre.
Mr. Lee co-owns and successfully operates Prime Time Insurance in Chinatown, New York. He is a strong community leader and served as President of the Huk Shan Family Association for 7 years. He brings to NAAP an extensive knowledge of the non-profit industry which has benefitted numerous organizations in the area.
ROSANNA LEE, TREASURER
Ms. Lee has been extremely active in New York City's Chinatown scene. She is the co-owner and operator of Prime Time Insurance and remains active in Chinatown both as a parent as well as an educational and community organizer. She is a fundraising advisor to the PS124 PTA. Her experience in working and connecting with Asian communities within New York City is comprehensive.
David Eng is an accomplished and progressive communications, marketing and public relations professional with many years of extensive experience in the diverse for-profit and not-for-profit national and international arenas. He is the Vice President of Marketing and Communications at the Lower East Side Tenement Museum, heading up the marketing, branding, advertising, public and community relations.
Prior to joining the Tenement Museum, he was the Director of Marketing and Development for New York City’s Chinatown as part of the post-9/11 revitalization efforts spearheading the Explore Chinatown tourism marketing campaign. In 1995, he founded David Eng Communications, an innovative marketing and public relations full-service agency with a diverse roster of clients including The American Infertility Association, YWCA, the United Nations as well as product launches and roll-outs for Procter & Gamble, Del Monte, Febreze and FIT Fruit and Vegetable Wash.
As Director of Communications and Public Relations, he has created and managed strategic communications for Gay Men’s Health Crisis and The American Foundation for AIDS Research, where he oversaw public policy, special events and program communications; New York City’s Department of General Services, where he helped create the landmark “I Love New York” advertising campaign; and The Metropolitan Opera, where he directed national and international publicity and public relations.
Eng began his career in marketing and advertising and managed important national campaigns for Johnson’s Baby Powder, Metropolitan Life and New York Telephone. He has directed the media and public relations effort for prestigious political campaigns including Jay Rockefeller’s first senate campaign in West Virginia and Larry Rockefeller’s challenge of the New York State primary rules.
Eng has spoken nationally and internationally on public relations and multiculturalism and diversity marketing and outreach in Birmingham (UK), Vancouver, Washington D.C., San Antonio and London.
STEVEN ENG, SECRETARY & CO-FOUNDER
Mr. Eng’s professional theatre experience has spanned over two decades. As a co-founder of National Asian Artists Project, he was instrumental in the organization’s creation, from not-for profit market research and developing budget and expense forecasts, to devising language for NAAP’s incorporation as well as its application leading to its 501(c)(3) status. As a theatre artist, Steven has traveled throughout the U.S. and Europe performing on many highly regarded stages, including London’s West End. In addition to performance, other professional artistic accomplishments include directing and teaching voice and speech. He also currently serves on the faculty of NYU’s Tisch School of the Arts. Steven holds an MFA in Classical Acting from the Academy for Classical Acting (George Washington University/Shakespeare Theatre Company) and a BFA in Theatre from Southern Methodist University.